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Sharper strategy. Faster execution. A smarter way to resource it.
Big brand thinking. Startup speed.
Fractional Marketing Leadership - Tāmaki Makaurau
Marketing Leadership
A fractional marketing leader brings the clarity, structure and accountability to join the dots between what a brand says, what the funnel does and where the future demand is
Marketing Leadership
A fractional marketing leader brings the clarity, structure and accountability to join the dots between what a brand says, what the funnel does and where the future demand is
Acquisition and Demand Generation
Full-funnel demand that fills your pipeline with people who convert, across paid, organic, SEO and lifecycle
Acquisition and Demand Generation
Full-funnel demand that fills your pipeline with people who convert, across paid, organic, SEO and lifecycle
Long Term Brand Growth
Building your brand for long-term revenue growth and a higher valuation - messaging, identity and a story that makes you the obvious choice
Long Term Brand Growth
Building your brand for long-term revenue growth and a higher valuation - messaging, identity and a story that makes you the obvious choice
Retention
The cheapest revenue you'll ever buy is the revenue you already had. Turn one-time buyers into a base that keeps paying, with CRM automation and lifecycle journeys
Retention
The cheapest revenue you'll ever buy is the revenue you already had. Turn one-time buyers into a base that keeps paying, with CRM automation and lifecycle journeys
How it works
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How it works
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1. Discovery
We start with a focused audit to uncover your growth drivers.
2. Direction
We translate insight into a focused, aligned strategy with clear priorities.
3. Action
We execute and optimise campaigns to drive consistent results.
4. Refine
We double down on what works and refine what doesn’t to sustain long-term growth.
1. Discovery
We start with a focused audit to uncover your growth drivers.
2. Direction
We translate insight into a focused, aligned strategy with clear priorities.
3. Action
We execute and optimise campaigns to drive consistent results.
4. Refine
We double down on what works and refine what doesn’t to sustain long-term growth.
Meet Katie, your B2C and B2B expert
Whether your customer is a consumer or a corporation, the goal is the same: to forge a real connection and drive action.
FAQ.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
Some stuff I wrote while I was really bored
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